Tesco has unveiled ambitious plans to almost double its book sales in three years to GBP200m, and is also moving to challenge Amazon online. "We are looking to match or better Amazon.co.uk on our key 5,000 lines by summer 2008," said buying manager for books Gaynor Allen. "If we had the same market share on Tesco.com as we did instore, we would have sold GBP26m worth of books last year instead of GBP3.5m. The current model doesn't deliver to its full potential." - From The Bookseller
Technorati Tag: Books
